Intercultural
business communication occurs when two or more
people with different cultural
backgrounds interact. This process rarely runs
smoothly and without
any problems. In most situations, the perpetrators of intercultural interaction are not using the same
language, but language
can be learned.
Nowadays we can see teenagers in
Indonesia had a fever with everything about Korea or what we often called with k-pop fever. By the rise of k-pop world in Indonesia, it makes huge
profits for the ginseng-producing country. People became obsessed with the
items that are similar to their favorite Korean artists so that they buy and
order these items directly from Korea. Then, mobile products like Samsung. This
smartphone is now in great demand
because not only its sophistication but also many Korean artists use that
product so that it makes k-pop teen lovers
want to have it as well. Business communication made by Korea walk slowly but surely.
They started the business into Indonesia through electronic products and
gadgets, and it has been starting to expand their business from clothing, food,
music, beauty products, movies, dramas and many more.
Their Perseverance in doing business communications
with many countries, not only Indonesia,
is very worthy to
be our example and we make it as a great guide.
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