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Business Communication



Intercultural business communication occurs when two or more people with different cultural backgrounds interact. This process rarely runs smoothly and without any problems. In most situations, the perpetrators of intercultural interaction are not using the same language, but language can be learned.

Nowadays we can see teenagers in Indonesia had a fever with everything about Korea or what we often called with k-pop fever. By the rise of k-pop world in Indonesia, it makes huge profits for the ginseng-producing country. People became obsessed with the items that are similar to their favorite Korean artists so that they buy and order these items directly from Korea. Then, mobile products like Samsung. This smartphone is now in great demand because not only its sophistication but also many Korean artists use that product so that it makes k-pop teen lovers want to have it as well. Business communication made ​​by Korea walk slowly but surely. They started the business into Indonesia through electronic products and gadgets, and it has been starting to expand their business from clothing, food, music, beauty products, movies, dramas and many more.
Their Perseverance in doing business communications with many countries, not only Indonesia, is very worthy to be our example and we make it as a great guide.

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